Arena & Vista Sentul brochures

Two developments in Sentul, one developer, and a brochure each with its own character. Platinum Arena wears a textured black cover that feels more private members' club than property launch. Vista Sentul answers with a minimal foil-blocked cover, quiet and precise.

Setting the pair side by side is the point. Same developer, same city, two distinct audiences, and print finishing doing the positioning work before a single paragraph is read.