Bromelia launch campaign

Bromelia is a freehold development at Bukit Puchong positioned as a garden sanctuary, so the campaign let the botanical idea lead. Illustrated foliage carries the identity, on a warm red cover that stands out in a category full of safe blues and golds.

The brochure sets the tone at reading pace, and the roadside bunting series distils the same language to a glance at driving speed. Two formats, one recognisable idea.