Bayu Temiang Residensi launch campaign

Bayu Temiang Residensi is a residential development in Seremban, launched with a watercolour botanical identity that keeps the campaign soft where most property advertising shouts. The brochure cover carries the illustration in full.

The campaign then went mobile in the most literal way: a billboard truck covering show-unit viewings around Seremban, backed by press ads for reach. A small campaign with a clear idea, and formats chosen for how buyers in the area actually move.