Connaught City Phase 2 launching

Connaught City is a mixed development at Cheras, and Phase 2 went to market on a single idea: this is where a business venture starts. Every format argues that one point instead of listing ten.

Press ads carry the argument in full, including the MRT connectivity story, while buntings and banners compress it to a headline for the roadside. The discipline is the design: one idea, repeated until it sticks.